Branding and package design for Eldorado Brewing Company based out of Eldorado Springs, Colorado. Mountains cover a large portion of the state so incorporating them into the identity was a must. Each beer was named after a local landmark in Eldorado Springs to attract the local people and give them a homey feel each time they took a swig. The vibrant colors and bold typography was meant to attract a youthful audience encouraging a local feel.
Scojo New York Website
Website re-design for in-house reading glass brand, Scojo New York. Collaborated with in-house team and outside developers to create a stylized and responsive website with a streamlined online shopping experience.
Company: Ogi Eyewear Development: August Ash scojo.com
Brand development for a sleek, foldable reading glass within the Scojo New York brand. Collateral includes brand logo, slim case design, and 20-piece frame display.
Brand development concept for IT support company in London.
Agency: Shi Shi Ishi
String Figure Game
Bradford & Kent is a product developed, named, branded and packaged as a vintage old school game, Cat’s Cradle. This game was designed for the antique shopper who wants to re-live their childhood with the original string figure games. The entire feel of the package is historic and nostalgic from the colors to the unrefined craft of the sliding lid box. Research led to the name, Bradford & Kent which comes from the main street in town and Kent, the county in which the company resides in, Dover, Delaware, which happens to be the capital of the first state.
Ogi Eyewear Website
Business-to-business website re-design for Ogi Eyewear. Goal of showcasing all seven in-house optical brands with a high-end feel and an easy-to-use ordering system for optometry practices.
Company: Ogi Eyewear Development: Spyder Trap August Ash
Rebrand and full identity system for a local family-owned hardware store in Stevens Point, WI. Friendly, reliable and recognizable are all important to the Frank's brand, so expressing these feelings was necessary throughout. Bringing in a weathered wood image expressed the feeling that this company is very down to earth and has been around for a while. Overall, the brand is simple yet conveys a comforting message.
Trade Show Booth Design
Trade show graphics and booth layouts for optical trade shows.
Company: Ogi Eyewear
Wine has always been an interest of mine, both for the taste and the packaging. For my senior project, I chose to research the marketing of wine to furthur my knowledge of all the components within a winery and its packaging. With my research, I then branded three seperate wineries based out of three different areas of California. After coming up with the brand for each, I also designed the packaging for a new wine that would be sold from the winery itself. Each winery has a specific background and story behind it which lets you understand the people who live in each part of the state and helps to reinforce each brand.
Kalpela Vineyards is a winery located in the northern part of California. It's surrounded by Napa Valley and Sonoma so creating a decadent wine to pair with rich food was important. The area is known for its towering redwood trees and its focus on being eco-friendly.
Humboldt is known as the 'Family Friendly Winery' because of its location in the far north of California. This area is known as the undiscovered part of the state making it very serene and rural. The people who live here live in a tight knit community and welcome others to experience the peaceful atmosphere for themselves.
Deringer is a winery based around the whole idea of the Wild West. The California Gold Rush occured in this area and to this day, some areas are still known as ghost towns. The story behind the name, Deringer, is very important to the brand and involved a lot of research. It comes from Henry Deringer, who was the inventor of the pocket pistol, which was the type of gun used during the Gold Rush.
Specs Appeal Website
Website re-design for a local business that provides fun yet luxurious eyewear to the Twin Cities. They were due for a fresh and clean upgrade and a prime way to showcase their adorable mascot, Sophie.
Client: Specs Appeal
A few examples of B2C email campaigns designed for an in-house reading glass brand, Scojo New York.
Company: Ogi Eyewear
Various brand logos designed for in-house eyewear brands at Ogi Eyewear and for a professional voice instructor.